marketing manager


marketing manager

Reporting Into: Commercial Director

Contract Type: Permanent

Job Location: Dublin City Centre

Date posted: 8th Feb 2018

Reference: CFMMM1



Our client, a major Irish brand, has a newly created role which presents a great opportunity for an experienced Marketing Manager to help shape the future of their Financial Services offering. They are looking for someone to lead their FS marketing strategy, to disrupt the market through innovative design of new propositions, go-to-market strategies and cross channel campaign management. 


Role Details:

  • Develop and deliver multi channel ATL, BTL and TTL marketing campaigns to achieve target lead volumes
  • Define and quantify potential channel-marketing campaigns for Direct, Digital and Social, covering both cross-sell and new customer activity
  • Lead the development of all FS marketing campaigns – building clear product briefs and working closely with the existing Marketing department
  • Develop & execute market leading propositions for financial service products, including:
    • Market research: consumer and competitor– primary and secondary
    • Liaise & manage relationship with research agencies as required: from briefing to output delivery
  • Research ideas and provide product specific content for social
  • New Product Development: work as key marketing resource for NPD projects, utilising insights for definition of proposition build, channel-marketing solution build, go-to-market strategy, campaign  planning and delivery
  • Provide webpage content updates and refresh to drive SEO rankings, and enhance customer experience


About you:

  • Min. 5 years marketing experience across the mix, preferably within financial services
  • Deep understanding of the proposition development process and project management principles
  • Strong analytical capabilities – to provide insight and understanding of consumer markets and behaviours, and campaign performance across all channels and media
  • A strong understanding and passion for all things digital
  • 3rd level qualification within a Marketing related area



Package on offer:

  • Permanent, full-time position
  • Salary - DOE
  • Annual bonus


If you are interested in this role, please select APPLY below. This will create an email to us, attach your CV (plus any additional information you'd like to submit) and we will be in touch with you.